What is “free pitching” and how does it affect the industry as a whole? Why is it important to have a code of ethics in the Graphic Design industry? What is the difference between a copyright and a trademark or patent? What measures do you need to take as a freelance designer to protect your creative output?
What is “free pitching and how does it affect the industry as a whole?
Free Pitching as stated from AGDA code of ethics is
Is unequivocally opposed to the unfair manipulation of designers with the aim of garnering unpaid work (commonly known as ‘free pitching’). Client practices which do damage to a member’s business are those that award projects or commissions by the commissioner’s acceptance of unpaid design submissions (e.g.,. unpaid competitive tendering or speculative work)
Free pitching affects the industry because it is a way of gather several ideas and more than just ideas for free before you even start paying for the design of something. It is unfair to either you as a designer or you as a business to pitch to a client for unpaid work. If your pitch does not make the cut all that hard work was wasted. We need to give ever design firm a far go regarding what they can offer you. If some are saying we will make something for free to show you what we are thinking where others are saying pay us first. Then we will come up with designs, Gives no standard in the design industry and some companies getting chosen over other just because they have something to show already, but they may not get paid in the end.
The other problem is what is stopping the client getting all that work that you have just done and going to another designer and say design this for me but with some changes. It is not right and defiantly not ethical to do that.
What is the difference between a copyright and a trademark or patent?
Copyright is the exclusive legal right that is given to the creator for many years. This includes the areas of print, publish, perform, film or record literary, artistic or musical material.
It is import to note that an idea can not be copyrighted but how that idea is implemented can be.
Is a word or symbol that has been legally registered and established to represent a company or a product.
A government or legal authority licence that gives the own a sole right for a set period of time to a making, using, or selling of a invention.
the difference between the three is one is more for a create work where the other is a invention that has been created. A trademark is about legally own a word or symbol.
What measures do you need to take as a freelance designer to protect your creative output?
Us as designers need to protect our work and make sure that we are getting paid, or our works have been probably acknowledged when it is used anywhere. It follows the code of ethics that we as designers are fair to others and do not steal others work. We can take steps to prevent our work from been taken, with a creative commons licences for anything that is going on the web. To have it stated in a contract when creating work for others what our design can or can’t be used for.