based on these criteria above that was set by logotourmant I have created a logo that better brands me. My logo idea came from the stamp idea that you see on meat packs or the idea that the logo could be engraved into a surface. with this a my goal I tried to focus on what the core things in design that I do. So I decided to break them into categories which are. Print Photography Videos web These three elements are the broad range of what I do each but it helps focus on what areas of design that I love. The pen and pencil are the core tools in design but as a modern form the computer is a designers hub the number one tool that I use to create my work. The text that I wanted to include would be to simple brand me in works my name and the word designs helps bring together every element in the logo.
Another assessment that I have created at my time at UC was to create a new brand and create a style guide for a Australian company. The company that I chose was Arnotts recently moved overseas but still very much applicable. To see the full style guide click here.
